Independent product launches

Launch the products your audience is already asking for.

I help creators between 100K and 200K turn what their audience says — in comments, DMs, replies — into products that actually sell. Listen first. Plan honestly. Ship cleanly.

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ListenPlanShipAudience demand researchProduct strategyLaunch executionListenPlanShipAudience demand researchProduct strategyLaunch execution
01 — The process

Three phases. One focus.

No retainer, no bloat, no upsells you didn't ask for. Just a clear process for finding the product hidden in your audience's questions and getting it into their hands.

01
Listen
I spend time inside your audience before I spend a dollar of yours. Reading comments, scanning DMs, watching what your highest-performing posts actually said. The product idea isn't a guess — it's already there, in data you've collected without realizing it.
02
Plan
Once we know what your audience wants, we pick the right shape for it — course, digital product, community, service, physical good. Then pricing, positioning, and a launch plan that fits your audience size and your bandwidth.
03
Ship
We launch. I handle the moving parts — the build, the rollout, the sequencing — so your job is showing up for your audience, not managing a project. Clean execution, clear reporting, no surprises.
02 — How I work

A few promises in writing.

/ 01
No long contracts.
Month to month. If I'm not earning my keep, you walk. That's the whole agreement.
/ 02
Plain-English reports.
No inflated vanity metrics. You'll know exactly what's working, what isn't, and what we're testing next.
/ 03
I'll tell you the truth.
If a product idea won't work, I'll say so. If you don't need me, I'll say that too. Trust is the only thing that compounds.
/ 04
One operator, not an agency.
You work directly with me. No account manager filtering your questions, no junior staff learning on your channel.
03 — Who this is for

Built for creators between 100K and 200K followers — past the early grind, with an audience that's already talking back, and ready to post more build something.

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Let's talk.

Send a note about your audience and what they keep asking you for. I'll write back within a day with honest thoughts — whether or not we end up working together.

RichT@adurolegacygroup.com